2 BrainstormProposal 1: DefineEdit

Leverage Maslow's hierarchy of needs:

RequirementPrimary LevelSecondary LevelTertiary Level
Food Not StarvingNutritionalLong term healthy food
Shelter Handling ElementsSpace, Electricity, etc.Home ownership
Health Clean water, HIV/AIDS/MalariaHealth Care Access / Dental CareHealth Insurance
Education LiteracyTrade SchoolCollege
Employment Stable EmploymentJob OptionsCareer Options
Financial Money to Meet NeedsSavingsSmart Savings - Good credit
Political Structure/Involvement Political StabilityFreedomCivic Action

3. RefineProposal 1: RefineEdit

2 BrainstormProposal 2: DefineEdit

Collaborators could assign tags to causes. Some of these would be inherent to the cause itself. Causes can also be defined by the organizations working on them. (Organizations would tag themselves when setting up their profile pages.) This tagging allows for a flexible hierarchy, where people can drill down and find more specific causes. (It would also interface with the DYC test well. The test can help people specify tags they’re interested in.)

Example 1: Collaborator1 started looking at health-related causes. The more she read, the more she realized she’s interested in the “prevention” category. She wants to help children, specifically in Africa.
Example 2: Collaborator2 wants to help people in his city and thinks education is a good place to make a difference. He finds causes where organizations need volunteers with computer skills and where he can spend time after work. He’s now teaching computer skills at a local library on Tuesday nights.

Cause-Specific Tags:

  • ~Category Classification~
  • Need - discussed in Proprosal 1. (This could be an average ranking from readers. They would rank the ‘need’ on a scale of 1-10)
  • (1 – 3) Tier 1: Nobody should have to live like this!
  • (4 – 7) Tier 2: Man, I sure take this for granted
  • (8 – 10) Tier 3: We’d be a happier society if we would only…
  • People Involved (Children, Teenagers, Women, Elderly, Minorities)
  • Mirror Cause

Organization-Specific Tags: (I want to be involved in a cause where the organizations…)

  • Are focused on a certain geographical area
  • Need people with a specific skill set
  • Need people with a specific time commitment/availability
  • Are financially transparent (where the money goes specifically to something)
  • Make immediate, visual impacts (e.g., mosquito nets preventing malaria)

Traffic-Related Tags

  • Popular Causes (based on traffic)
  • Large Causes (based on number of members/organizations)
  • New Causes
  • “Hot Topics”

3. RefineProposal 2: RefineEdit

2 BrainstormProposal 3: DefineEdit

The following is copied from Charity Navigator. Check out [1] for a full explanation of why they use these categories and causes. I think this could be a good framework to start with. We'll obviously need to be more granular. Please jump in with your thoughts ... came across this at work but didn't have time to really think a lot about it ... dang day jobs!


  • Animal Rights, Welfare, and Services
  • Wildlife Conservation
  • Zoos and Aquariums

Arts, Culture, Humanities

  • Libraries, Historical Societies and Landmark Preservation
  • Museums
  • Performing Arts
  • Public Broadcasting and Media


  • Universities, Graduate Schools, and Technological Institutes
  • Private Elementary and Secondary Schools
  • Other Education Programs and Services
  • Private Liberal Arts Colleges


  • Environmental Protection and Conservation
  • Botanical Gardens, Parks, and Nature Centers


  • Diseases, Disorders, and Disciplines
  • Treatment and Prevention Services
  • Medical Research

Human Services

  • Children's and Family Services
  • Youth Development, Shelter, and Crisis Services
  • Food Banks, Food Pantries, and Food Distribution
  • Multipurpose Human Service Organizations
  • Homeless Services
  • Social Services


  • Development and Relief Services
  • International Peace, Security, and Affairs
  • Humanitarian Relief Supplies
  • Single Country Support Organizations

Public Benefit

  • Advocacy and Civil Rights
  • Fundraising Organizations
  • Research and Public Policy Institutions
  • Community Foundations
  • Community and Housing Development


  • Religious Activities
  • Religious Media and Broadcasting

3. RefineProposal 3: RefineEdit

4. FinalizeFinalizationEdit

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